A Little Experiment with Big Heart

This holiday season, we gave away 12 free letters and flipbooks. Pick someone you miss, write them something meaningful, attach a short video—we'd print it and mail it. No strings attached.

We expected polite thank-yous and maybe some useful product feedback.

Instead, we got phone calls from people in tears. Messages at 2am. Stories that kept us up at night. What we thought was a product test turned into something we weren't prepared for.